Consumer Product Claims.

Personal care or home care products manufacturers and suppliers know that it is important to instil consumer confidence in brands and products, as well as satisfying regulators that you can scientifically substantiate your consumer products' marketing claims.

Cosmetic Science meeting on glass-top table
Cosmetic Science meeting on glass-top table

Product claim validation

We provide quantitative and qualitative product analysis, which produces detailed data and scientific conclusions that is supported by visual information such as chemical mapping and three-dimensional images, to give credibility to your claims.

Our consumer products claim validation service includes:

  • Development of new test methods

  • Gain insights into your product’s properties

  • 3D Imaging of your product at work

  • Quantitative, scientific evidence for product claims

Oral care claim support

We work with a range of oral care products, including toothpastes, mouthwashes, and denture adhesives. Examples of our work include:

  • Bioactive glasses – adding function to products, e.g., toothpastes

  • Controlled release platform - prolonging the action of actives

  • Stability enhancement technology - increasing shelf life

  • Novel antimicrobial materials - adding function

  • Microbead alternative - replacing polymers with biodegradable inert materials

Hair & skin care claim support

From better moisturising action, to added lustre and improved 'feel', we develop technologies that will give your hair and skin care products, including deodorants, moisturisers, and shampoos, the advantage.

Our range of technologies tailored for hair care applications, including shampoos, conditioners, gels, and hair sprays, includes:

  • Controlled release and encapsulation of actives - prolonging action

  • Stability enhancement – improving shelf life and performance

  • Novel antimicrobial materials – adding or replacing antimicrobial function

  • Fragrance encapsulation – increased shelf life

  • Volume enhancement – bigger, longer lasting volume

  • Fibre strengthening and thickening

  • Curling action

  • Microbead alternatives – skin and environment friendly abrasives with added functionality


The initial contract is always for 3 - 6 months to develop a simgle Formulation. There will be 3-5 formulations sent once the Client has reviewd the Formulations and requested more changes until they are happy to sign off and go into Product Testing.


Please contact us and speak to us

”We went from having zero online presence to dominating our niche lip gloss range on Google. As a sciencephobe I never thought we could do it, but currently we have over a dozen formulations and our sales are growing.”

Nicollas Ductorn
Director of Corporate MarketingForge Inc.

First consultation for free call us or let's meet.

People don't buy goods and services. They buy solutions and ideas for updating their Formulations or starting a fresh with the latest Trends and Updates.

Cosmetic Scientist
Cosmetic Scientist